Expert knowledge of design and typography make you and your company look good, whether in print, slides, or on the Internet. Your logo design, brochure, publication or package, must communicate your message visually as well as verbally.
Every project is backed by careful research, interview and thought, to express your message clearly and elegantly.
Challenge 1: Getting would-be buyers interested enough to open the box!
Challenge 2: Telling the story and maintaining the theme over several panels.
Challenge 3: Making it all readable, no matter what the package size.
Client: University of Michigan Medical School. Board game that teaches neuromuscular localization.
Client: University of Michigan. Game box.
Client: David Berger. Front and back panels.
Client: David Berger Jazz Orchestra. Front and back panels.
Client: David Berger Jazz Orchestra. Front and back panels.
Client: David Berger. CD and cover.
Client: BSQ. CD and cover.
Client: BSQ. Front panel.
Marketing, editorial, and technical illustrations. Painted, drawn, and computer drawn.
Client: University of Michigan Medical School. Illustration for a board game that teaches neurologic localization and diagnosis. The game had to look old-fashioned, as though being played in the 1890s, and doctors had to look a little like steampunk superheroes.
Client: Hard Taco Project. The image evokes an early 20th century country fair.
For a board game that teaches neurologic localization and diagnosis. Client: University of Michigan Medical School. Dr. Babinski's game board; note reflex hammers and showgirl demonstrating Babinski's reflex.
For a board game that teaches neurologic localization and diagnosis. Client: University of Michigan Medical School. Dr. Alzheimer's game board; German flag is used as an optokinetic strip.
For a board game that teaches neurologic localization and diagnosis. Client: University of Michigan Medical School. Dr. Gowers's game board. Gowers pioneered the use of brain mapping, nerve testing with tuning forks, and portable medical kit bags.
For a board game that teaches neurologic localization and diagnosis. Client: University of Michigan Medical School. Dr. Korsakoff's game board; Korsakoff described the effects of alcohol on the brain.
For a board game that teaches neurologic localization and diagnosis. Client: University of Michigan Medical School. Game cards combine symptoms with 1890s personalities, both real and fictional, such as Anna Whistler, Gigi, a Speaker's Corner anarchist, and a cook.
Client: EcoVentures International. Characters of farmers, agro dealers and manufacturers developed for instructional books and presentations.
Northern tree-of-life motif.
For David Berger Jazz Octet.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For University of Michigan Medical School.
For University of Michigan Medical School.
Design and integration of training courses includes editing, design and review of manuals and workbooks with lesson goals clearly spelled out. Slides for each level of learning, with just the right amount of animation and humor. Exams, study guides, certificates, and packaging--all branded for easy identification.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
For The Association of Pool & Spa Professionals.
Brochures, flyers, postcards, banner ads--getting your message across.
For The Association of Pool & Spa Professionals. Entrapment avoidance photo courtesy of Michelle Vlach.
For The Association of Pool & Spa Professionals. The challenge: to tell some really scary and technical information about swimming pool drains in a simple, easy to understand way.
For The Association of Pool & Spa Professionals. Highway signs make clear that the Pool & Spa Expo in Las Vegas is the right route to professional certification.
For The Association of Pool & Spa Professionals.
Client: David Berger & The Sultans of Swing (now David Berger Jazz Orchestra). A quick introduction to accompany proposals.
Client: Atlas International Security.
Client: Atlas International Security. Food theft and resale is one of the crime types investigated.
Client: T.C. Williams High School Band Boosters, for a race supporting music programs. Exciting-looking materials and shirts helped to give this race visibility in the overcrowded Washington, DC running calendar.
Client: Trex Control Baton, LLC. Developed by a policeman in response to the Rodney King and other violent police confrontations, the s-shaped baton allows police/security to control a resisting suspect without hitting him. The baton's distinctive s-shape was used in the logo.
Books, booklets, magazines, and newsletters.
Client: Such Sweet Thunder Music. Textbook that teaches music teachers how to lead a band.
Client: JewishGen. Book design for a 300-year history of Jewish families in Mainz, Germany; and what happened to them during and after the Holocaust.
Client: Such Sweet Thunder Music. A composer and band leader’s professional biography.
For The Association of Pool & Spa Professionals.
Client: JewishGen. Cover design for a 2-volume book translation of memorial book covering the history of Jews in Švenčionys, Lithuania.
Client: JewishGen. Cover design for a 2-volume book translation of memorial book covering the history of Jews in Švenčionys, Lithuania.
Client: JewishGen. English translation of memorial book covering the history of Jews in Chisinau, Moldova.
Manual for non-technical pool and spa professionals. For The Association of Pool & Spa Professionals.
For B'nai B'rith Klutznick Museum, MainControl, Inc., Washington Gas, Association of Pool & Spa Professionals.
For B'nai B'rith International.
For B'nai B'rith Books.
Client: JewishGen. Series of memorial books, each about a city or town whose Jewish population disappeared in the Holocaust.
Client: JewishGen. Series of memorial books, each about a city or town whose Jewish population disappeared in the Holocaust.
Service Tech Manual, for The Association of Pool & Spa Professionals.
Service Tech Manual, for The Association of Pool & Spa Professionals.
Service Tech Manual, for The Association of Pool & Spa Professionals.
Service Tech Manual, for The Association of Pool & Spa Professionals.
Drawings and paintings
Oil on canvas, 20" x 30", 2014
Oil on canvas, 24" x 20", 2001
Oil on canvas, 20" x 16", 2018
Oil on canvas, 24" x 20", 2014
Oil on canvas, 20" x 16", 2015
Oil on canvas, 24" x 20", 2006
Oil on canvas, 24" x 20", 2014
Oil on canvas, 20" x 16", 2013
Oil on canvas, 30" x 36", 1993
Oil on canvas, 24" x 18", 2012
Oil on canvas, 20" x 16", 1992
Oil on canvas, 20" x 16", 2014
Oil on canvas, 20" x 16", 2001
Oil on canvas, 24" x 20", 2006
Oil on canvas, 24" x 20", 2008
Oil on canvas, 20" x 16", 2019
Oil on canvas, 24" x 20", 2013
Oil on canvas, 20" x 16", 2014
Oil on canvas, 20" x 16", 2013
Oil on canvas, 20" x 16", 2013
Oil on canvas, 24" x 20", 2012
Impulse Graphics, LLC 3828 Fort Worth Avenue / Alexandria, VA 22304 / 703-823-2989 / cell 703-407-5348
artstop@impulsegraphics.com
